About Us

3BL is an Intellectual property of YKBK Enterprise Private Limited, that has been granted the exclusive rights by FIBA 3×3 for the Indian sub-continent, making it the first ever FIBA 3×3 recognized basketball league around the globe.

YKBK Enterprise Private Limited aims to create a sustainable structure for 3×3 Basketball across India.The organization aims to develop it as a franchise-based professional sport, starting with 12 teams and going up to a participation of 36 teams within a seven-year period.

It seeks to promote the sport through professional league on television, print and social media and thereby increasing awareness and participation in the sport.

Company Profile

Key People

Yoshiya Kato
Chairman- 3BL

Mr. Kato, known to be one of the most influential start up consultants in Japan, is the Chairman of YKBK Enterprise Private Limited.With 55 start up companies under his excellent leadership in various fields, he is a well known businessman and a hardcore taskmaster.It was Mr. Rohit Bakshi’s interest in the sport of basketball and business that brought Mr. Kato to India in 2017 and since then there has been no looking back. Known to be a visionary, Mr. Kato is committed on building a rock-solid and long-term relationship between the Japanese and Indian companies. With 3BL, he aims to acquaint the youth of India with the endless opportunities in the sport of Basketball.

Rohit Bakshi
League Commissioner- 3BL

Mr. Rohit Bakshi, born and raised in Japan, is an entrepreneur and is the CEO of YKBK Enterprise Private Limited. He has been the driving force behind the idea of 3BL. His unmatched love for the sport of basketball, took him to various continents and exposed him to various enthusiasts over the globe.Being a professional basketball player himself, till the year 2016, it was during his visit to India in the year 2009, when he saw the amazing basketball talent in India.The extreme potential, poor opportunities and impressive skill-set determined him to establish a professional setup in the country that could foster elite competition and lay down a professional career path for the aspiring youth.

Ms. Natsuko Yoshinari
Director

Ms. Yoshinari is Owner of AKB48 Group. AKB48 is a Japanese talent agency, headquartered in Tokyo, Japan. The company is involved in various entertainment-related activities, including music, film and merchandise production.
The group is one of the highest-earning musical performers in Japan. AKB48 has been characterized as a social phenomenon. As of June 2018, the group has sold over 56 million records, including over 6 million albums.

Ms. Ayumi Inui
Director

Ms. Ayumi Inui is the CEO of Feminict Media Inc. since 2014. With her background in being a Japanese Entertainer, she has self-branding and self-producing abilities such as SNS, Video Distribution and Picture Know-How.
In addition, she has serialized columns in numerous magazines. Feminict Media Inc. specializes in marketing and promotion with a delicate viewpoint unique to women and original ideas, conducts business seminars, PR assistance and SNS consulting for enterprises.

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