YKBK ENTERPRISE PRIVATE LIMITED—has been granted exclusive rights by the International Basketball Federation (FIBA) to bring 3×3 Pro Basketball League to the India Subcontinent. The aim is to create a grassroots structure for 3×3 across India. The organization aims to develop it as a franchise-based professional sport, starting with 12 teams and going up to a participation of 36 teams within a seven-year period. YKBK ENTERPRISE PRIVATE LIMITED seeks to promote the sport through professional leagues on television, print and social media and thereby increase awareness and participation in the sport by targeting younger audiences.
The Exclusive tournament, titled ‘Road To Mexico’, will be hosted on the 16th and 17th September 2017 at the Ambience Mall Gurgaon.