|Address||YKBK Enterprise Private Limited
Address: 1018-A, Tower B4, Spaze I Tech Park, Sohna Road.
|Company Registered||3rd March 2017|
|Employee||51 (as of 01 May 2018)|
|Business Model||3×3 Pro Basketball League Indian Sub-Continent, Grassroots development, Basketball Consulting, Academy, Player management and placement.|
YKBK ENTERPRISE PRIVATE LIMITED—has been granted exclusive rights by the International Basketball Federation (FIBA) to bring 3×3 Pro Basketball League to the Indian Subcontinent. The aim is to create a sustainable structure for 3×3 Basketball across India. The organisation aims to develop it as a franchise-based professional sport, starting with 12 teams and going up to a participation of 36 teams within a seven-year period.
YKBK ENTERPRISE PRIVATE LIMITED seeks to promote the sport through professional leagues on television, print and social media and thereby increase awareness and participation in the sport by targeting younger audiences.
The 3×3 basketball format was first introduced by FIBA 3×3 in 2013, and officially approved as an Olympic Sport in 2017 for the 2020 Tokyo Olympics and recently approved to include in the Commonwealth Games in 2022. The purpose and logic behind the creation of the 3×3 format was to provide an outlet for smaller and non-developed 5v5 basketball countries, like India, Sri Lanka, Fiji, etc. an ability to participate at the highest of International stages and a chance to represent their countries in the Olympics. To further this cause, they created a qualifying system for the World Cups and Olympics which are based on an algorithm that emphasizes the number and quality of players and events that are conducted within the Country, not their success or qualification through their regional areas.
To facilitate the above, FIBA 3×3 created a professional circuit, the FIBA 3×3 World Tour, along with a system in which FIBA 3×3 authorises and approves the creation of 3×3 Professional Leagues/Events in various regions across the World, which feed into the FIBA 3×3 World Tour system. These Leagues/Events are created on the approval of FIBA 3×3 only and are assigned to various private agents / promoters across the World, whom they refer to as their regional “Partners”. These are not properties of the respective National Federations, nor under their direct authority; however, FIBA 3×3 encourages each of their Partners to develop and foster a relationship with each of the National Federations to work together and develop a comprehensive development plan for 3×3 in their respective countries. As such, YKBK Enterprise Pvt. Ltd. and FIBA 3×3 are Partners in developing the professional 3×3 circuit in the Indian Sub-Continent.