YKBK ENTERPRISE PRIVATE LIMITED—has been granted exclusive rights by the International Basketball Federation (FIBA) to bring 3×3 Pro Basketball League to the India Subcontinent. The aim is to create a grassroots structure for 3×3 across India. The organization aims to develop it as a franchise-based professional sport, starting with 12 teams and going up to a participation of 36 teams within a seven-year period. YKBK ENTERPRISE PRIVATE LIMITED seeks to promote the sport through professional leagues on television, print and social media and thereby increase awareness and participation in the sport by targeting younger audiences.
3x3 Road To Mexico
Basketball players get a chance to go international competition like never before. YKBK ENTERPRISE PRIVATE LIMITED in association with International Basketball Federation (FIBA) brings you “Road To Mexico”—the India Subcontinent’s very first 3×3 Pro Basketball League Competition. With a chance to win an all-expense paid trip to Mexico, along with an enticing cash prize and international exposure, this is the new level of opportunity for basketball players and fans in India.